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- Zora will launch its native ZORA token on April 23 via Coinbase’s Base network, not on its chain.
- Zora Coins let each post have its own ERC-20 token, enabling creators to earn royalties from trades.
Zora Network, one of the Ethereum Layer 2 networks that focuses on creators, will officially launch its native token, ZORA, on April 23. This launch will not be carried out on the Zora network itself, but on Base, Coinbase’s Layer 2. For those who have been actively using Zora since early 2020 or even recently, there will be a pretty interesting airdrop—around 1 billion tokens are prepared only for early adopters.
$ZORA will be live on April 23, 2025. pic.twitter.com/yZdjlnDohH
— zora (@zora) April 20, 2025
Zora Blends Virality With Creator-Powered Tokens
But wait, this token launch is not just about sharing the cake. Zora also introduced “Zora Coins,” a feature that allows each upload to have its own ERC-20 token, with a maximum supply of 1 billion per post. Imagine if every tweet, image, or work could have its own market value. And if the token is traded? The creator can get royalties.
On the other hand, Zora’s movement seems to be deliberately directed to blend in with the increasingly popular memecoin world. Binance has even announced that the ZORA token will be listed directly on their platform, complete with a special airdrop for active users.
It’s hard to ignore this move, especially considering the Zora ecosystem that already has more than 600 thousand creators and 2.4 million collectors.
Layer 2 is Getting Hotter, Who Will Survive?
When it comes to Layer 2, Zora is certainly not the only one that is aggressive this year. Arbitrum, for example, has recorded a trading volume of more than $300 billion on Uniswap, and its on-chain activity has increased by more than 40% since January.
That’s not a small number, especially when compared to Base, Worldchain, or Solana, which have tended to decline in recent months.
Furthermore, CNF reports that Celo has just completed its migration to Ethereum Layer 2 and has immediately partnered with Alchemy to strengthen its developer ecosystem. This means that Zora is not the only one who sees the potential of Layer 2. But the difference is, Zora seems to want to stand out in a more unique path: social, creators, and memecoins.
However, concerns about Ethereum’s direction remain. As we previously highlighted, Uniswap’s Hayden Adams has publicly called for the Ethereum community to clarify its Layer 2 scalability roadmap. He worries that if protocols continue to run independently without coordination, users will become increasingly confused. Moreover, he has called Solana a serious competitor due to its speed and low transaction fees.
At the time of writing, ETH is trading at around $1,577.22, down 3.82% in the last 24 hours and 21.05% in the last 30 days.
