- Zac Prince guided BlockFi through bankruptcy, securing a $874.5M settlement from FTX to repay customers and creditors.
- After stepping down from BlockFi, Zac Prince transitioned to a new role in real estate tech, showcasing his adaptability.
Zac Prince’s financial adventure began in a more traditional context. Prince, who has a background in banking and marketing, has long been interested in how technology might upend established industries.
His passion for money and technology eventually led him to the developing world of cryptocurrency, which was ripe for innovation and disruption.
Prince and Flori Marquez co-founded BlockFi in 2017, with the goal of building a platform that could provide traditional financial services to the cryptocurrency world.
BlockFi aims to bridge the gap between traditional finance and the fast evolving crypto industry by providing products such as crypto-backed loans and high-yield interest accounts for cryptocurrency deposits.
The concept was innovative, and it immediately garnered popularity among cryptocurrency aficionados looking for methods to leverage their digital assets without having to sell them.
BlockFi Rapid Growth and Market Leadership
BlockFi expanded fast under Prince’s guidance. The company received considerable funding from prominent venture capital firms and has since become one of the most reputable names in cryptocurrency lending.
By 2021, BlockFi was a dominant player in the market, providing a diverse variety of services and managing billions of dollars in assets. The company even formed a pioneering relationship with Visa to produce the first credit card that offered Bitcoin incentives, solidifying its position as a market leader.
Prince’s ideas and leadership were greatly lauded as BlockFi’s offerings and user base grew. The company’s success appeared unstoppable, and Prince was regarded as a crucial figure in mainstream crypto adoption.
BlockFi’s Collapse Amid FTX Exposure
However, the cryptocurrency market is notoriously volatile, and even the most successful businesses are not immune to its volatility. BlockFi’s fortunes sank dramatically in November 2022.
The corporation had a lot of exposure to FTX, one of the leading cryptocurrency exchanges, and its sister company, Alameda Research. When FTX fell amid claims of fraud and incompetence, BlockFi found itself in a vulnerable financial situation.
BlockFi filed for Chapter 11 bankruptcy protection, citing its FTX exposure as the principal cause of its financial difficulties. The once-thriving corporation was fighting to survive, and Zac Prince faced his most difficult job yet.
The bankruptcy filing was a significant blow to Prince, who had to face the harsh reality of witnessing the corporation he established disintegrate under the weight of external forces beyond his control.
Zac Prince Determination During BlockFi’s Bankruptcy Recovery
Despite the tragic setback, Zac Prince did not give up. He remained committed to guiding BlockFi through the bankruptcy process and finding a way to make things right with the company’s consumers and creditors. BlockFi emerged from bankruptcy in October 2023 with plans to refund creditors and return assets to its clients.
The company’s ability to recover assets from FTX, which reached a $874.5 million settlement, was a significant step in meeting its obligations.
Prince was instrumental in these efforts, investing a major percentage of his interests in BlockFi to expand the customer recovery pool. He also provided free consultation to BlockFi Estate, displaying his dedication to ensuring that the company’s clients received as many of their assets as possible.
Transition to a New Chapter in Real Estate Tech
Zac Prince announced his decision to leave BlockFi in March 2024. The statement signaled the end of an era for Prince and the firm he had managed for over seven years.
However, it also marked the start of a new era in his career. Prince said that he will be leaving the crypto business to join a real estate tech startup called Re Cost Seg.
This transfer was crucial for Prince, who had become synonymous with BlockFi and the cryptocurrency business. However, it also demonstrated his perseverance and capacity to adjust to new situations.
Prince’s exit from BlockFi was more than just leaving a firm that had experienced enormous issues; it was also about seizing new chances and applying what he had learnt in one of the most turbulent industries to a new field.

