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- Many cryptocurrency projects are launched to create fast, low-cost, and transparent cross-border payments.
- Since launching, VeChain has taken a unique approach by combining sustainability with everyday rewards.
VeChain, founded in 2015 by Sunny Lu, the former CIO of Louis Vuitton China, officially launched in June 2016 under Bitse, one of China’s largest blockchain firms. Over the years, it has evolved into a leader in using blockchain for real-world applications, particularly around sustainability.
As market analyst Crypto Busy put it on X, “VeChain keeps shining. It’s turning sustainability into a digital economy. With VeBetter, everyday actions that used to go unnoticed now hold real on-chain value.”
One of VeChain’s initiatives, VeBetter, focuses on rewarding environmentally friendly and socially impactful behavior. Through decentralized applications (dApps), users can earn rewards for eco-conscious actions like recycling, reducing emissions, or supporting green businesses.
Crypto Busy explained it simply: “Using blockchain + AI, VeBetter mints your actions as digital assets, proof that you’ve saved a cup, skipped a car ride, or lowered your carbon footprint.”
Key Goals of VeBetter
In the post, he shared a video featuring Jake Campton, VeChain’s Communications and Social Media Lead, who explained, “With the way the internet works today, it’s not really efficient to capture and turn real-world actions into measurable value. A lot of that potential just goes to waste when you make a decision.”
Sustainability is one of the most pressing challenges of the 21st century, and VeBetterDAO is tackling it head-on. Built on the VeChainThor blockchain, which leverages Proof of Authority (PoA 2.0), a far more energy-efficient alternative to Proof of Work (PoW), VeBetterDAO aligns seamlessly with its mission of promoting sustainability.
Usually, any eco-friendly action that you record on the platform generates verifiable proofs (hashes) stored securely on-chain. This will ensure that the data is transparent, tamper-proof, and fair. These actions are then minted into NFT-like digital certificates, creating an immutable record of positive impact.
In return, users become eligible for B3TR token rewards while also gaining the ability to propose and vote on future sustainability projects, reinforcing the DAO’s vision of shared responsibility and community empowerment. Additionally, VTHO is used to cover transaction fees and execute smart contracts on the VeChainThor blockchain.
The platform also funds projects that aim to make an impact and align with Vechain. It provides grants and incentives for developers to create sustainability-focused dApps, such as tools for carbon footprint tracking or circular economy solutions.
This strategy builds on VeChain’s already proven track record in real-world applications, especially in industries like pharmaceuticals. Its ToolChain solution, which uses IoT-based tracking through NFC and RFID tags, was recognized in Electronics (June 2025) as outperforming big players like IBM and Hyperledger for real-time verification and anti-counterfeiting measures.
On top of that, VeChain has embraced new ways to boost adoption through education and accessibility. As Crypto News Flash reported, VeChain partnered with Revolut to join its popular Crypto Learn & Earn program.
This allows users to learn about blockchain technology while earning crypto rewards, introducing VeChain’s ecosystem to Revolut’s massive global user base of over 60 million people.
