VeChain’s Phygital Extravaganza at Internazionali BNL d’Italia: Unleashing Blockchain Magic for Unforgettable Moments

  • VeChain shares key moments of the just-ended ATP and WTP events
  • History was made with the presentation of phygital trophy. 

It was recently reported that VeChain (VET) has collaborated with Internazionali BNL d’Italia to award its first NFT integrated trophy called the “Phygital trophy” to the winner of the Association of Tennis Professionals (ATP) tour and the Women’s Tennis Association (WTA). 

A little over a week after this interesting tournament, VeChain has shared some key moments in its message to the people who participated in the unforgettable moments. 

During the event, VeChain, together with World of V and Explus mounted a stand at the commercial area of the tournament and enabled visitors to phygitize their items. In-person attendees had the opportunity to experience sustainably produced bracelets that have QR Codes leading them to the page of ‘VeAces’.

It is important to note that this also serves as a raffle ticket, and was developed by World of V. About 150 people who were randomly selected at the event received phygital sports caps. On top of that, others also received tickets to the 2023 ATP Finals in Turn, Italy. 

Phygital goods enrich experiences, creating something tangible, immersive, and unique. For brands, it greatly enriches the customer journey, creates new insights into the lifecycle of products, and facilitates novel forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining immutable ownership of an item, protected by the attributes of NFT + blockchain.

Some Moments at the Event Featuring VeChain 

The use cases of Phygitals do not end there. It ensures that there is authenticity and provenance in addition to solving fraud issues in the secondary resale markets. 

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The online attendees to the event were not left out as some were able to contest and win phygital prizes. They claimed their VeAce NFT from a bespoke landing page right after the tournament commenced. The trophy given out to the winners has NFT attached to the in-built NFC chip, and it is meant to be proof of ownership. In other words, it serves as a certificate of authenticity to prevent any potential fraud.

This is a very interesting way to present blockchain to the world. VeChain has also announced multiple collaborations in a bid to translate the potential of its blockchain to the real world to transform society in the future.

By proxy, vechain is creating invaluable networking opportunities and exposing its technical capabilities on a global stage. Once again, vechain demonstrates its role as a technological pioneer, differentiating itself as a uniquely capable protocol, able to deliver systemic change through powerful digital tools.

The VeChainthor is said to be leveraging the capabilities of trustless’ data, smart contracts, and IoT technologies, to unlock solutions across different fields. It is now focusing on building a groundbreaking ecosystem to push the concept of sustainability and digital transformation to the masses. 

As of the time of writing, VET was up by 3 percent in the last seven days to trade at $0.019842. 

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About Author

John's a cryptocurrency and blockchain writer and researcher with years of experience. He has a lot of interest in emerging startups, tokens, and the invisible forces of demand and supply. He holds a Bachelor's degree in Geography and Economics.

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