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- VeChain interest spiked after UFC 322 exposure pushed global attention toward the project.
- Despite heavy visibility, the VET price stayed weak with indicators pointing toward ongoing pressure.
Google Trends activity for VeChain (VET) jumped sharply following the UFC 322 event on 15 November 2025 at Madison Square Garden. The rise was highlighted by the X account CryptoBusy. Search interest reached the strongest level in 90 days, assisted by global attention surrounding the event.
. @vechainofficial is exploding on Google Trends as searches surge across the board!
$UFC’s biggest event is clearly pulling new attention toward $VET, showing how fast mainstream exposure can shift sentiment.
Momentum is building at the perfect time for the ecosystem. pic.twitter.com/wM7mwgtDB1
— CryptoBusy (@CryptoBusy) November 17, 2025
The event featured Jack Della Maddalena and Islam Makhachev and drew an estimated audience of roughly 900 million worldwide. Revenue numbers set new internal records for the promotion. VeChain branding appeared throughout the arena, giving the project broad visibility.
While some observers welcomed the attention, others questioned why VET’s price did not show an immediate lift. Supporters framed the exposure as a long-range advantage tied to widespread broadcast reach.
UFC Partnership Expands VeChain’s Reach
VeChain and UFC began working together in 2022. Their partnership strengthened in April 2024 when both parties released NFC chips embedded in fighting gloves, creating digital records that verified authenticity and prevented fraud involving second-hand items.
Authentic equipment linked to athletes gained added value because each glove carried a tokenized history available to collectors and competitors. The model initiated at that time evolved into the VeBetter ecosystem, which converts sustainable actions into B3TR token rewards through decentralized applications.
The partnership expanded again in June 2025 at UFC 317 when VeChain launched the Build Your Body fitness app. The app gives B3TR tokens to users who hit workout goals or maintain steady activity over time. As the team said, “Using BYB – it pays to Work Out”.
UFC’s open support gave the project more strength, as pay-per-view title screens continued to incorporate the VeChain logo. Such placement increased visibility for blockchain-linked applications during major events watched across the globe.
Vechain (VET) price outlook
Despite the increased spotlight, the VET token remained under pressure. The token is trading near $0.0147, down 3.58% in the last 24 hours. However, daily volume rose by about 28% to around $37.6 million. The charts still show weakness, especially after the liquidation on 10 October.
The price sits below key moving averages, including the 50-day EMA at $0.0182, 100-day EMA at $0.0203, and 200-day EMA at $0.02289. RSI is near 41, which shows weak momentum. The MACD is in the negative zone, suggesting that selling pressure could persist if the trend remains steady.
Analysts note the possibility of another drop of roughly 10% to $0.0132 if sellers stay in control. A market rally could push the value to the resistance level $0.0188, but market trends currently suggest a short-term pullback.
