- During the UFC 317 this weekend, Vechain will launch the Build Your Body decentralized application.
- With Build Your Body, every workout, every push-up, run, or sweat session earns you B3TR tokens.
VeChain, the blockchain company dedicated to real-world applications, is soon going to reveal its newest endeavor: “Build Your Body” (BYB). This fitness rewards app runs on the VeBetter platform developed in collaboration with Boston Consulting Group (BCG) and is set to debut at UFC 317 during International Fight Week in Las Vegas on June 28. It offers fans a fun, meaningful way to engage with both the UFC and their own wellness.
With Build Your Body, every push-up, run, or sweat session earns you B3TR tokens. By completing workouts, setting fitness goals, and sustaining regular activity, users transform everyday health habits into digital rewards. According to the platform, “Using BYB, it pays to Work Out.”
A Global Wellness Push
This launch takes the VeBetter ecosystem, already active in recycling, EV use, and other sustainability apps, to a new level focused on personal health and community engagement. VeChain sees fit, healthy habits as part of global sustainability goals, aligning with the UN’s objective of improving public well-being
VeChain’s long-standing partnership with UFC takes a fresh turn here after beginning in September 2024. UFC’s global reach of over 700 million people offers an ideal stage. As VeChain CEO Sunny Lu said,
VeChain champions sustainability in all its forms, and that includes health and wellbeing. UFC’s global reach and commitment to athletic excellence makes them the perfect partner to demonstrate how blockchain can transform everyday activities into rewarding experiences. We’re thrilled to build on the UFC’s ongoing support of VeBetter through this app to give UFC’s massive global audience a concrete way to live healthier, more sustainable lives.
There is no need for crypto experience; BYB is built for everyone. With mobile support and social sign-ins, users can start tracking workouts and earning tokens without navigating blockchain complexity. It’s accessibility by design, especially important when reaching UFC’s diverse, global audience.
Beyond tokens, BYB fosters social fitness connections. This may include international challenges, shared goal boards, and friendly competition. This sense of community encourages lasting engagement, stretching beyond single workouts into healthier lifestyles.
BYB joins a growing lineup of apps in the VeBetter ecosystem. So far, the platform has recorded over 20 million actions from users, with approximately $11 million in token rewards distributed, showing how blockchain can incentivize positive behavior.
As mentioned in our recent publication, two of its most popular apps, Mugshot and Greencart, have already surpassed one million users each, highlighting a growing interest in utility-focused blockchain experiences. All participants earn B3TR tokens for their engagement, making everyday actions more meaningful and rewarding.
Despite this progress, VeChain’s native token VET is facing some short-term pressure. Over the past week, VET has dipped by 1.37%. However, in the past 24 hours, it has surged by 9.14% to now trade at $0.02166 at the time of writing.
The token is struggling to maintain support above the psychological $0.022 level, as the current market data shows a 24-hour trading volume increase of 47% and a market cap sitting at $1.86 billion.
As discussed earlier, if VET can break past the $0.022 mark, it could rally toward the $0.031 level, but if the downward trend continues, it may fall as low as $0.017.
