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- UFC CEO Dana White joins VeChain as an advisor, merging branding power with blockchain adoption in the sports industry.
- Nobel laureate Konstantin Novoselov strengthens VeChain’s scientific innovation, ensuring rigorous research backs its blockchain evolution.
VeChain once again in the spotlight after the announcement of new advisor — UFC CEO and Power Slap founder Dana White. All these efforts are part of the company’s ambitions of real-world blockchain adoption through the sports industry. Dana White’s advisory and blockchain tech could be a result of unique innovation through VeChain.
White, long credited with pushing UFC into over 950 million homes globally, is now lending his name, network, and business instincts to VeChain. His partnership is more than ceremonial. He’s now part of the company’s advisory board, sitting alongside Nobel laureate Sir Konstantin Novoselov. The idea? Fuse mass-market branding muscle with sharp scientific rigor to crack the blockchain adoption code.
White’s involvement isn’t out of left field. His brand of aggressive growth fits perfectly into VeChain’s push with its sustainability-focused platform, VeBetterDAO. It’s a tool that turns real-world sustainable actions into token rewards using B3TR tokens. White’s name adds a new kind of fuel to this movement.
VeChain’s Evolution Gains a Nobel Boost
While White brings unmatched brand reach, Sir Konstantin Novoselov brings world-renowned scientific depth. The Nobel Prize-winning physicist behind graphene research and carbon capture has been anchoring VeChain’s push toward rigorous, evidence-backed innovation. His presence ensures that behind every flashy rollout is a core of hard science.
Together, this duo reshapes how VeChain is seen. Novoselov’s technical excellence with White’s market-savvy approach means VeChain now walks a line few others can: complexity under the hood with simplicity in hand. Their efforts are especially critical as VeChain accelerates its efforts through two cornerstone upgrades for 2025.
One of those is VeChain Renaissance—a full-scale protocol overhaul aimed at boosting security and decentralization while improving EVM compatibility. The other is VeBetterDAO, already live, designed to reward eco-conscious actions in the real world. Both represent a push to not only grow, but to evolve with purpose.
“It’s About Winning Through Real Actions”
VeChain’s leadership isn’t shying away from the momentum. CEO Sunny Lu emphasized the meaning behind this dream team, stating:
Dana popularized combat sports by focusing on what fans really want—he understands that VeBetterDAO isn’t about theories, it’s about winning through real actions. With Konstantin’s scientific genius and Dana’s strategic firepower, we’ve assembled a team that embodies our core philosophy: technological excellence meets practical, mass-market application.
White expressed enthusiasm about joining VeChain’s advisory board, highlighting its strong partnership with UFC and Power Slap.
“VeChain is an incredible partner for UFC and Power Slap, and I’m honored to join their advisory board. I’m passionate about technology and with their products and innovation, I’m looking forward to helping elevate their brand to the next level,” said White.
But, White’s role won’t stay behind closed doors. His influence is set to flow into fan-facing features—like rewards at UFC events or Power Slap challenges powered by VeChain’s tokens. These activities aim to subtly pull millions of fans into blockchain’s orbit, many for the first time.
