VeChain Makes History with First-Ever Phyigital Trophy Delivered Through Innovative Collaboration with FITP

  • The first-ever phygital trophy awarded to the winners of the WTP tour and ATP tour.
  • This was part of a partnership agreement between VeChain and FITP.

It was recently reported that a unique trophy designed for the Women’s Tennis Association (WTA) and the men Association of Tennis Professionals (ATP)  would be presented for the first time in the tournaments’ history. This is made possible thanks to a partnership between VeChain and the Federazione Italiana Tennis e Padel (FITP). 

Over the weekend, history was made as the winners of the WTA tour and the ATP tour received a phygital trophy as promised. These are physical trophies embedded with an NFC chip with an assigned NFT. Phygital is just the portmanteau of the words “physical” and “digital”. This is said to provide incredible capabilities for brands, businesses, and consumers by ensuring that physical objects with new digital capabilities are enriched, and this includes authentication and anti-fraud.

For companies, it can greatly enrich the customer journey, creating new insights into the lifecycle of products and facilitating novel forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining true digital ownership of an item, protected by the attributes of NFT + blockchain. In the case of high-value goods, phygitals preserve value by guaranteeing authenticity and provenance, solving fraud issues within secondary resale markets.

ATP is one of the largest events in Italy with expected physical attendees of nearly 500k. This was a perfect atmosphere to showcase VeChain to the world. The IBI 2023 trophy had an NFT attached to the in-built NFC chip and served as proof of ownership. This shows the ability of blockchain technology to demonstrate an interesting level of information security vs contemporary solutions. 

VeChain, World of V, and EXPlus Hosted Booth

Vechain, World of V, and EXPlus hosted a booth in the tournament commercial area. This was to showcase the power of blockchain across different sport-related phygital items. Visitors to the booth had the opportunity to phygitalize items themselves. Also, the blockchain-powered experience was enjoyed by in-person attendees at the event via sustainably produced bracelets. This had QR codes that led them to the landing pages of VeAces. 

Follow us for the latest crypto news!

Prior to the event, it was announced that 150 people would be selected at random to receive phygital sports caps and tickets to the 2023 ATP Finals in Turn, Italy. Online attendees were not left out as they took part in competitions to win phygital prizes. 

Phygital goods enrich experiences, creating something tangible, immersive, and unique. For brands, it greatly enriches the customer journey, creates new insights into the lifecycle of products, and facilitates novel forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining immutable ownership of an item, protected by the attributes of NFT + blockchain.

VeChain is reportedly working with other partners to introduce real-world blockchain applications to transform society in the future. VeChainthor has enabled solutions across different fields by taking advantage of the capabilities of trustless data, smart contracts, and IoT technologies. Currently, it is building a digital ecosystem to push sustainability and digital transformation to the masses. 

Investors are currently bullish on VeChain (VET), however, the price has fallen by 0.9 percent in the last 24 hours to trade at $0.019301. 


Best Crypto Exchange for Everyone:

  • Invest in VeChain and 70+ cryptocurrencies and 3,000 other assets.
  • 0% commission on stocks – buy in bulk or just a fraction from as little as $10.
  • Copy top-performing traders in real time, automatically.
  • Regulated by financial authorities including FAC and FINRA.

2.8 Million Users

Get Started


Crypto News Flash does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should do their own research before taking any actions related to cryptocurrencies. Crypto News Flash is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned.

About Author

John's a cryptocurrency and blockchain writer and researcher with years of experience. He has a lot of interest in emerging startups, tokens, and the invisible forces of demand and supply. He holds a Bachelor's degree in Geography and Economics.

Comments are closed.