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- UFC seals $7.7B Paramount deal putting all major fights free on CBS in 2026.
- VeChain gains huge exposure from UFC broadcasts while VET price patterns signal possible strong upside.
The Ultimate Fighting Championship (UFC) has signed a $7.7 billion, seven-year media agreement with Paramount, set to begin in 2026. This deal will put all numbered UFC events on CBS for free, expanding the sport’s reach to millions more viewers.
The agreement covers 13 major events and 30 Fight Nights each year. Paramount will also stream all UFC matches in the United States via Paramount+, while select events will air simultaneously on CBS. The shift ends the pay-per-view model ESPN+ used for premium UFC fights.
Paramount will pay an average of $1.1 billion annually, though the amount will start lower in the early years and rise toward the end. ESPN’s current deal, worth about $500 million annually, expires in late 2025.
VeChain Gains Spotlight in Global Sports Arena
For VeChain, a blockchain project tied closely to UFC branding, the agreement could mean unprecedented exposure. Free-to-air broadcasts will display the VeChain logo inside the octagon to a much larger global audience. This increased visibility links the brand to mainstream sports culture.
Sebastian.vet, a VeChain ambassador, wrote on X:
The octagon just got a bigger stage — and VeChain’s in the center.
With 43 live events every year totaling around 350 hours of live programming, the brand will be seen repeatedly by a consistent audience. Sebastian noted,
UFC +VeChain branding will now hit millions more screens, homes & markets than ever before.
UFC’s year-round schedule makes its events particularly valuable to streaming platforms, as it keeps subscribers engaged without long seasonal breaks that encourage cancellations.
🚨 UFC just went PRIME TIME 📺🥊
$7.7B / 7 years.
Every numbered event on CBS — FREE.Why does this matter for #VeChain?
Because #VeChain isn’t just in crypto — it’s in culture.#UFC + #VeChain branding will now hit millions more screens, homes & markets than ever before.
More… https://t.co/23LJ32WGOQ— Sebastian.vet Ⓥ 🇩🇪 (@PERE_Mainz) August 11, 2025
Chart Patterns Hint at Major VET Upswing
Despite the media deal news, VeChain’s VET token fell 2.05% over the past 24 hours, now trading at $0.0242. However, trading volume jumped 23.6% to $67.22 million. Analysts view this surge in trading activity as a potential sign of shifting sentiment.
Alpha Crypto Signal noted that $VET has broken out of a falling wedge pattern and turned a significant resistance level into support. They suggest that maintaining above the $0.0240–$0.0249 range keeps the momentum tilted toward gains, with targets at $0.026 and $0.028.
Crypto Dream pointed to a bullish triangle pattern forming. The chart shows VET pressing against a descending trendline that has acted as resistance for months. The analyst suggests that if VET can secure a decisive close above this trendline, it could trigger a breakout move. He stated, “I expect a target of 5 cents,” which would represent a gain of roughly 108% from the current price.
