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- VeChain is a model protocol for sustainability amid bogus sustainability claims from rivals.
- With VeBetterDAO, the VeChain ecosystem is driving incentivized green innovations.
VeChain (VET), a popular blockchain network known for its sustainability efforts, has declared war against fake greenwashing claims. A VeChain Ambassador with the username @PERE_Mainz touts VeChain as the blockchain of truth while challenging sustainability claims by other blockchain platforms.
Greenwashing Becoming a Menace in Crypto
“Greenwashing Is Dead,” the VeChain Ambassador stated in an X post, noting that every brand says they’re sustainable. “Every CEO says they care. Every product says it’s green. But here’s the truth: Most of it is fake,” he added.
Web3 facilitates the digitization of beneficial actions, bringing them on blockchain to demonstrate collective influence. However, one major issue in ESG initiatives is a lack of trust. Some crypto projects might make unsubstantiated claims about their environmental impact without providing concrete evidence or data.
In his post, PERE cautioned that sustainability is becoming the biggest lie in business today. He pointed out that firms self-report Carbon stats, and ESG reports are based on estimates. Furthermore, he said supply chains are a black box, and trillions flow into ESG funds with zero real proof.
He claims blockchain projects are focused on branding rather than real impact. Instead of sticking to their mission, many Web3 founders are caught chasing trends. According to PERE, companies can get away with this because ESG runs on trust, not truth. He, however, claimed trust will be broken in 2025, so users need proof going forward.
PERE further praised VeChain as the “Proof Layer for the Physical World.” He emphasized that VeChain stands out from other sustainability projects. Unlike most chains that track digital assets, VeChain tracks Carbon, raw materials, water usage, supply chains, and manufacturing data.
The Ambassador noted that VeChain is the Web3 for verification and the anti-greenwashing machine. Its data are registered on-chain, while CO₂ emissions are logged and tracked. Additionally, certifications are verified by DNV, and shipping routes are transparent and tamper-proof.
VeChain’s Sustainability Efforts
According to PERE, VeChain offers a robust solution against the risk of greenwashing. The network replaces greenwashing with on-chain trust, which is open, auditable, and unchangeable.
VeChain encourages the development of sustainable products, protects the intellectual property rights of green suppliers, and guarantees a consistent supply of verified green products.
As featured in our recent coverage, the VeChain ecosystem launched a new website for VeBetter. The website features real-time sustainability impact metrics that offer on-chain verified visualizations, highlighting the community’s measurable contributions.
In January, VeChain’s VeBetter DAO recorded 3.24 million actions, demonstrating that VeChain can effectively drive sustainability. VeBetterDAO empowers individuals to take meaningful steps toward a greener planet through its community-driven approach. The organization incentivizes individuals to adopt eco-conscious behaviors by rewarding them with the B3TR token.
According to the latest reports, VeChain’s VET token is experiencing a negative market value shift. Over the past 24 hours, the token has dropped by 12.5%.
