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- Trump Tower Dubai will accept crypto payments for condominiums, marking a bold step into blockchain-based real estate.
- The Trump family is expanding deeper into crypto with events, tokens, and a new exchange platform.
Trump Tower Dubai is back in the news. Not because of its design or its sky-high unit prices, but because of one rather contemporary announcement: condominium units in this luxury tower can now be paid for using crypto.
Yes, Bitcoin and Ethereum will be accepted as legal tender—though only for condominium units, not hotel rooms. Eric Trump announced the news live at the TOKEN2049 event in Dubai, and the market response was immediate. The prices of Bitcoin and Ethereum rose within hours of the announcement.
The $1 billion project is located on the golden strip of Sheikh Zayed Road, not far from the center of Downtown Dubai. What’s inside? A premium Trump-branded hotel, luxury apartments, a clubhouse that is said to be “for important people only,” and two penthouses priced at $20.4 million. If you think apartments starting at $1 million are still “affordable,” maybe this project is indeed aimed at the super-upper class.
The construction is targeted to start in late 2025 and be completed around 2030. Just imagine being able to buy an apartment with the ETH you’ve been saving since 2017—it’s like turning your dreams into marble floors.
BREAKING: 🇺🇸 🇦🇪 TRUMP TOWER IN DUBAI WILL ACCEPT CRYPTO PAYMENT. pic.twitter.com/9AVliem8UO
— Ash Crypto (@Ashcryptoreal) April 29, 2025
Trump Doubles Down on Crypto With Dinners, Tokens, and Platforms
But Trump’s crypto story doesn’t stop in Dubai. On the other hand, CNF reported that on April 24, 2025, the US President announced that he would hold an exclusive gala dinner at the Trump National Golf Club, Washington D.C. Interestingly, only the top 220 TRUMP meme coin holders were invited. It’s not just a fancy dinner, this is part of the Trump family’s strategy to increasingly explore the crypto world.
Furthermore, they also launched a digital asset exchange platform called World Liberty Financial. Then, the social media platform Truth Social managed by Trump Media & Technology Group is reportedly going to launch its own crypto token soon. This token can later be used to subscribe to the Truth+ feature and—if their plans go smoothly—maybe also to access other services in their ecosystem.
However, not everyone is happy about it. A few hours after the announcement about Trump Tower Dubai, the Central Bank of Italy immediately expressed their concerns. They said that Trump’s overly aggressive approach in encouraging crypto adoption could pose new risks globally.
From the launch of a strategic Bitcoin reserve, to the loosening of regulations, to the integration of digital assets into property, all are considered to have the potential to shake the financial system. They even called for a stricter international framework to regulate crypto assets so that they do not “explode in the hands.”
From the outside, Trump seems to be opening the door wide for the crypto world to enter the realm of property, media, and even politics.
