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- Tether now holds 10.7% of Juventus shares, aiming for deeper involvement in the club’s strategic decisions.
- Tether is pressing Juventus and Exor to secure a board seat but has received limited response so far.
Tether has now officially acquired 10.7% of Juventus shares, making it the second largest shareholder after Exor, the Agnelli family, according to Reuters. The value? Around €128 million. But what’s more interesting is not just the numbers, but the new direction that Tether is trying to bring into the world of football.
According to data circulating since last April, the shares controlled by Tether contribute around 6.18% of the voting rights in the club. They clearly want more than just sitting back behind the scenes.
Their CEO, Paolo Ardoino, even openly expressed his disappointment because he has not been allowed to sit on the board of directors. Until now, Tether is still waiting for Juventus and Exor to give the green light. They have suggested that new talks be held after the Club World Cup in early July. So, yes… be patient.
Tether Pushes for a Bigger Role Beyond the Boardroom
Tether also seems serious about the direction of the investment. This is not like buying a new jersey because your favorite team is on the rise. They want to be directly involved in the club’s decision-making, from business strategy to the use of technology.
Ardoino feels that Tether has the potential to help the club grow, especially in terms of digital efficiency and global expansion. However, there has been no space given for that. Even an invitation to a strategic meeting has not arrived in their email.
Furthermore, Tether has said that they will hold off on additional investment until Juventus opens up a discussion space. In other words, this is a kind of subtle pressure from the crypto world to enter an arena that is usually controlled by traditional elites.
Building a Broader Vision Across Crypto and Innovation
Interestingly, this is not the only expansionary step from Tether in recent months. On the other hand, CNF reported that in early June Tether also injected funds into Orionx, a crypto platform from Latin America. They want to open access to crypto-based finance for people who have not been able to access banking services.
Orionx itself targets increasing the speed of payments and cash management for local business actors. So, it’s not just about Juventus—Tether is building a wider ecosystem.
Still on the subject of expansion, in early May Tether also announced a project called Tether AI. The main idea is quite simple but bold: to create a series of artificial intelligence-based tools that can support user privacy and decentralization.
Interesting, because this project runs parallel to their steps at Juventus. Imagine if these two paths met—AI and sports. It is not impossible that Juventus will be the first club to apply AI for transfer strategies or fan interactions. Who knows, right?
