- Tether increased its Juventus stake to 10.12%, reflecting a shift towards long-term collaboration with the historic club.
- Beyond football, Tether’s Juventus tie-up highlights cross-industry synergies in tech, monetization, and global outreach efforts.
On April 15, 2025, Tether Investments, S.A. de C.V., officially raised its ownership in Juventus Football Club S.p.A. to 10.12% of issued share capital, securing 6.18% of voting rights. That is simply another push in Tether’s growing involvement in European football and shows its determination to deepen its presence in one of the sport’s most historic clubs.
Tether’s latest acquisition follows an earlier investment where Tether secured 8.2% of Juventus’s issued capital, equivalent to just over 5% of voting power. The recent increase shows a strategic shift in direction, turning an initial foray into a more substantial and potentially long-term collaboration between the global digital asset powerhouse and the Turin-based club.
Founded in 1897, Juventus is widely recognized as a benchmark in Italian and international football. The club’s storied achievements include 36 league championships, 14 Coppa Italia titles, and two UEFA Champions League victories. Beyond domestic dominance, Juventus has built a global brand through its legacy and fan following, reaching supporters across multiple continents.
Tether Becomes Major Juventus Shareholder
Tether, known for issuing the world’s largest stablecoin (USD₮) used by more than 400 million individuals worldwide, is not limiting itself to financial contributions. The company expressed that its partnership with Juventus is intended to go beyond shareholder status, hinting at deeper collaboration in strategic planning and long-term growth.
“We are proud to become a significant shareholder of Juventus, a club with a history, brand, and fanbase that is second to none,” said Paolo Ardoino, CEO of Tether.
We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience. We’re excited about the opportunities ahead.
In the same spirit, Tether has announced its willingness to support any future capital raises for the club, ensuring its own equity position remains intact while offering Juventus a stable partner for financial backing. The company has also shown openness to engaging with Juventus’s management to shape a more integrated board of directors.
Tether’s $3.6 Billion Push Beyond Football Via Juventus Deal
Juventus’s tie-up with Tether stands out due to the potential cross-industry synergies it promises. With Tether’s involvement in sectors like artificial intelligence, global distribution, social media, and biotechnology, the deal goes far beyond football. The collaboration opens new doors for fan monetization, tech integration, and outreach well beyond Europe.
Further, Tether’s collaboration history suggests its Juventus stake could be part of a wider agenda. In 2022, it partnered with the Swiss city of Lugano to launch “Plan B,” integrating blockchain tools like Tether and Bitcoin into everyday municipal services. The aim was to foster crypto adoption within the real economy, marking a civic-level use of digital assets.
More recently, in 2025, Tether contributed $1.5 billion worth of bitcoin to launch Twenty One Capital, a $3.6 billion venture in partnership with SoftBank, Bitfinex, and Cantor Fitzgerald. Apart from that, Tether has recently partnered with El Salvador for Bitcoin Nation innovation.
