- Despite probable USDT issuance bans, Tether CEO maintains that the company has no plans to depart the US market.
- To preserve its market position in the United States, a new regulatory-compliant stablecoin is being developed.
If anyone thinks that the US ban could cause Tether to slowly retreat, they need to think again. Paolo Ardoino, CEO of Tether, emphasized that despite the possibility of the US banning the issuance of USDT in its territory, the company will not leave the market. Instead, they are preparing to launch a new stablecoin focused on payments and fully subject to US regulations.
This step looks like a middle ground. On the one hand, USDT is maintained to meet the needs of developing countries—regions that have been the backbone of stablecoin use. On the other hand, Tether also wants to remain relevant and legal in the world’s largest economy.
Tether CEO Paolo Ardoino stated that even if U.S. legislation bans the issuance of USDT in the country, the company has no plans to exit the market. Instead, it intends to launch a new payment-focused stablecoin that complies with U.S. regulations. He noted that USDT is better…
— Wu Blockchain (@WuBlockchain) April 4, 2025
Beyond Crypto: Tether’s Bold Moves Into Media and Bitcoin
However, Tether is not just talking about survival. They are also continuing to move outside the crypto zone. On March 27, 2025, they announced the acquisition of a 30.4% stake in Be Water—a media company focused on the production and distribution of audio, video, film, and live broadcast content.
This acquisition is to support the development of technology in the world of digital media. Not only that, this investment also shows Tether’s desire to reach a wider audience, not just the crypto community.
Furthermore, Tether’s diversification strategy is also evident from its actions in the first quarter of 2025. They purchased an additional 8,888 Bitcoin, pushing their total holdings to more than 100,000 BTC.
CNF reported that this step shows Tether’s commitment to maintaining high-value reserves, while strengthening public trust amidst increasing regulatory pressure.
Building Trust Through a Big Four Audit
Transparency has often been a subject of criticism that has stuck to Tether since the past. But this time, Ardoino seemed to be quite serious. He said that his company is in talks with one of the “Big Four” accounting firms to perform a comprehensive audit of its reserves.
According to Ardoino, this audit is a key priority, especially given President Donald Trump’s open support for the cryptocurrency industry.
Just imagine if this audit came true. Tether could score big points with regulators and users, especially those who have been hesitant to use USDT due to the lack of publicly audited financial statements. And who knows, this could be a major turning point for strengthening their presence in the US.
Interestingly, Tether’s approach in the US is not about resistance. They are not forcing the old model to be accepted in a changing market. Instead, they are ready to create a new stablecoin that is tailored to local rules.
USDT will continue to serve the needs of developing countries, where digital currencies are often a savior from inflation and unstable banking systems. But in the US, the approach is different: more focused on regulation, transparency, and stability.
