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- Vanadi Coffee plans to build a Bitcoin reserve fund using new shares and convertible bonds.
- The company has already started by acquiring 5 BTC ahead of the official board proposal.
Vanadi Coffee, a Spanish coffee chain that is usually more familiar with espresso and croissants, has suddenly become the talk of the financial world. Not because of a new menu, but because of their intention to invest more than €1 billion into Bitcoin. Not just a side strategy, this plan aims to make Bitcoin the heart of the company’s finances.
MAJOR SPANISH COFFEE CHAIN, VANADI, PLANS TO INVEST $1 BILLION IN #BITCOIN! 🚀 pic.twitter.com/xmc7HRUlOW
— The Moon Show (@TheMoonShow) June 4, 2025
From Espresso to Crypto: Vanadi Coffee Starts Accumulating BTC
Their chairman of the board, Salvador MartÃ, has even prepared an official proposal to be submitted to the board of directors on June 29. The content? The establishment of a Bitcoin-based reserve fund, which will be financed through the issuance of new shares and convertible bonds.
One thing that makes this step seem serious is that they consider Bitcoin not as an add-on, but a new foundation for the company’s future strategy.
Furthermore, the initial steps have already been taken. Two weeks before the announcement, Vanadi Coffee had bought 5 BTC—equivalent to around $500,000. This small purchase seems like a kind of warm-up before they really dive deeper. The market reaction was also not slow. Vanadi shares immediately jumped, although, as usual, they turned down due to market price fluctuations.
New Wave of BTC Adoption Among Companies
Vanadi is not the only one who has started paying attention to Bitcoin. On the other hand, SolarBank from Canada recently inserted Bitcoin into their financial strategy. The reasons are quite reasonable—as a protection against inflation and the weakening of fiat currencies.
Interestingly, they also partnered with Coinbase Prime for custodian matters. So, it’s not just about big visions, but also direct technical execution.
In the same week, a public company from Norway, Norwegian Block Exchange (NBX), made a similar move. They acquired 6 BTC with a target of completing it to 10 BTC before the end of this month. The effect? ​​NBX shares soared more than 138%. NBX also plans to use its Bitcoin holdings as collateral for stablecoins that will later be launched on the Cardano blockchain, of course in accordance with MiCA regulations.
Meanwhile, from India, Jetking Infotrain has also quietly joined this trend. This hardware training company dares to take funds from the sale of shares to convert them into Bitcoin. Not a fantastic amount, but the move is quite rare for a traditional Indian company. This suggests that even conservative thinking is loosening up when it comes to digital assets.
However, not all companies are on the same page. CNF previously reported that at Meta’s shareholder meeting in early June, a large majority of shareholders voted against the idea of ​​using a Bitcoin-based treasury strategy. Perhaps they were not convinced, or perhaps they felt that there were already too many ambitious projects under one roof.
Meanwhile, as of the writing time, BTC is trading at about $105,340.24, up 11.31% over the last 30 days, but still moving sideways over the last 24 hours.
