Samsung bets big on NFTs with new TV-based NFT explorer and marketplace aggregator

  • Samsung has announced a groundbreaking TV screen-based NFT platform with the hopes to capitalize on the growing industry.
  • The platform allows users to browse, purchase, display NFTs and even learn more about their history.

Giant electronics manufacturer Samsung is bringing non-fungible tokens (NFTs) to the screens of Samsung TV owners. As part of its new year’s resolution, the company plans on integrating NFT support into this year’s TV lineup. This means that Samsung TV owners will be able to browse through NFTs, make purchases, and even display them on their screens – essentially everything an NFT marketplace like OpenSea provides.

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said in a press release. “In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”

Additionally, Samsung notes that the new integrated NFT platform will let creators “share their art with the world.” Potential buyers will have the chance to preview NFTs of interest before purchasing. Even more, inquisitive minds can learn more about the history of NFTs and blockchain metadata from their TV screens.

Samsung teases new NFT platform

Similar to Dolby Vision and Netflix Calibrated Mode, Samsung’s NFT platform will have a Smart Calibration feature for display specification. With it, TV owners can adjust their display settings “to the creator’s preset values, so you can have peace of mind that your work looks impeccable, with true-to-the-original image quality.”

Further details on Samsung’s new product will be made available as the company begins shipping this year’s TVs in the next couple of weeks.

Of note, this announcement makes Samsung the first TV manufacturer in the world to integrate this level of NFT support. And with the hype digital collectibles are seeing over time, similar players, like Roku and Amazon Fire TV, might just follow suit.

NFTs in 2022

2021 was the blockbuster year for NFTs, with a record $23 billion in trading volume. Players like Samsung are banking on the fact that this trend will continue or outpace itself. Whether this happens, however, remains unclear seeing as regulators worldwide are starting to gain the notice of the industry. Skeptics have questioned whether NFTs give their owners real value or are just an overrated façade.

Through the years, Samsung has shown unwavering interest and support for the crypto and blockchain industry. Over a year ago, the company placed an offer for free Bitcoin (BTC) for every Samsung product purchased. The company also launched a secure way to store crypto assets with its Samsung Blockchain Keystore and Samsung Blockchain Wallet. Its developments in the industry have also come in the way of partnerships with Stellar Lumens and the Tron blockchain.

Related: Bitcoin: Earn free BTC by shopping Samsung products

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