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- Samantha Yap bridges blockchain and mainstream media, educating the public through YAP Cast and The Context.
- She believes blockchain adoption is inevitable and aims to enhance public understanding of its role in the financial system.
Samantha Yap is not a new name in the cryptocurrency industry. From journalist to YAP Global founder, she has become well-known for linking the blockchain sector with mainstream media. But from whence did this trip start? She was quite tenacious in creating YAP Global. Let us go through her story.
Samantha Yap: From Journalism to Blockchain World
Samantha began her career as a journalist at Channel NewsAsia, Singapore, before joining the world of PR. Not stopping in one place, she also developed knowledge in several cities, including Melbourne, Jakarta, Hong Kong, and Kuala Lumpur. Having a solid foundation in journalism, she is quite adept at narrating a compelling and relevant story.
Samantha eventually started to realize, though, that the blockchain sector faced significant public communication issues. Many cryptocurrency firms struggled to communicate their technologies to the media and general public. This is the reason she started to wonder: what if the media and crypto technology had a bridge between them?
Founding YAP Global: Bridging Crypto and Media
Samantha started YAP Global, a PR firm with an eye toward blockchain, fintech, and cryptocurrency, in 2018. She started assembling a team currently dispersed worldwide—from London to Berlin to Sydney—with a goal of bringing a greater knowledge of crypto to the mainstream media.
YAP Global is not just any ordinary PR agency. They assist blockchain firms in achieving more intelligible storytelling by working with big media sources such as CoinDesk, Bloomberg, and The Block. Samantha is aware that the sector requires not only coverage but also appropriate communication style so that blockchain technology may be generally embraced.
YAP Cast and The Context Demystifying Blockchain for All
Apart from creating YAP Global, Samantha has started several educational projects, including YAP Cast, a podcast covering the world of blockchain in a laid-back but instructive manner. This podcast aims to simplify often difficult crypto ideas for common folks.
She also created “The Context,” a weekly offering in-depth analysis of the newest developments in the crypto market. She aims to deliver more accurate information on this platform instead of only sensationalism sometimes seen on social media.
Seeing Crypto as a Financial Revolution
Samantha is now quite active in pushing PR experts toward greater knowledge of blockchain. For her, cryptocurrency represents a revolution in the worldwide financial system rather than only a trend. Mass blockchain acceptance is simply a matter of time, she thinks.
Samantha notes that the business is entering a new age as big businesses embrace Bitcoin more and stablecoins and CBDCs (Central Bank Digital Currencies) become more important. She intends to keep helping the public to have a greater knowledge of this technology.
Leading in an always expanding sector, Samantha Yap shows that effective communication can be a major factor in redefining blockchain perception in the globe. From all she has accomplished, it also feels that this journey has merely started.
