- Rumble strengthens its Bitcoin strategy by acquiring 188 BTC, reinforcing its commitment to digital assets as part of its financial strategy.
- Other companies, including Metaplanet and Semler Scientific, are also increasing Bitcoin holdings, showing growing institutional trust in cryptocurrency as a corporate asset.
Rumble, a video sharing network that is commonly referred to as a YouTube competitor, has recently taken a significant move in the world of digital assets. In line with their earlier declared Bitcoin treasury plan, the corporation revealed the acquisition of about 188 BTC with a total worth of $17.1 million. This step indicates their seriousness in applying digital resources in line with their company plan.
BREAKING: Rumble Announces Purchases of $17.1 Million in Bitcoin in Accordance with Previously Announced Bitcoin Treasury Strategy
“The company has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin” pic.twitter.com/6n1oRRaFxj
— Rumble 🏴☠️ (@rumblevideo) March 12, 2025
Rumble’s CEO Sees Bitcoin as an Inflation Hedge
According to Rumble CEO Chris Pavlovski, the brain behind the purchase, Bitcoin might be a barrier against inflation, unlike traditional money that keeps being issued without restriction. Although Bitcoin’s value is fluctuating but shows an upward tendency over a long time, Rumble seems to wish to be more financially flexible.
Conversely, this is hardly the first investment made by a media or technological company. Though with more values, some other big corporations have also followed similar actions.
Tech, Gaming, and Healthcare Firms Bet on Bitcoin
Rumble’s action reminds us of the investment approach used by Metaplanet, a Japanese corporation that lately added 162 BTC to its portfolio, raising its overall holdings to 3,050 BTC, as we previously reported. To augment their Bitcoin ownership, they even issued a 2 billion yen interest-free bond. This is really audacious and demonstrates their seriousness in considering Bitcoin as a long-term asset.
Concurrently, Hong Kong-based investment company HK Asia Holdings Limited has begun to allocate some of its capital toward Bitcoin. They paid roughly $96,150 for one BTC on February 16; then, on February 20, they added 7.88 BTC valued at $761,705. These companies apparently now see Bitcoin as part of their asset diversification.
Furthermore, following in on this trend is the gaming sector. Currently holding 3,183 BTC, which makes about 60% of its market capitalization, Chinese game developer Booya Interactive first bought Bitcoin in January 2024, the corporation kept raising its reserves right until the end of the year.
From the healthcare sector, California-based Semler Scientific has also made significant Bitcoin investments. Currently holding 1,873 BTC, they represent 35% of the market cap of the company. Eric Semler, their CEO, is a big advocate of Bitcoin and believes it to be a good way for asset diversification.
Bitcoin: More Than Just a Speculative Asset?
Examining this trend raises the question of not only who is purchasing Bitcoin, but also how much and for what purpose. Bitcoin seems to be considered more and more as a respectable kind of investment rather than only a speculative asset. As more and more sizable companies rely on Bitcoin, the story of cryptocurrency as a reserve asset is beginning to get stronger.
Meanwhile, as of writing, BTC is swapped hands at about $83,172.53, up 2.02% over the last 24 hours, but it is still corrected by 9.19% over the last 7 days.
