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- NFT sales in July 2025 hit the second-highest monthly total of the year despite a drop in unique buyers.
- Ethereum led NFT transactions, while Cardano posted the biggest growth in sales volume percentage.
In July 2025, NFT sales volume exploded to $574 million, making it the second-highest month of transactions so far this year. According to CryptoSlam, this was a nearly 48% jump compared to the previous month, which recorded only $388.9 million. And yes, it wasn’t just a buzz—the average selling price also skyrocketed, reaching $113.08, the highest in the past six months.
NFT Sales Soar Despite Fewer Transactions and Buyers
However, this increase in value occurred even as the number of transactions decreased. From around 5.5 million transactions in June, there are now only around 5 million.
Meanwhile, the number of unique buyers actually decreased by around 17%, while unique sellers increased by 9%. Does this mean the market is starting to be controlled by big players with deep pockets? It’s possible. As it turns out, fewer buyers are buying, but prices are getting higher.
Furthermore, the total NFT market cap on July 24th was around $6.6 billion. A few days later, its value soared to above $8 billion, an increase of around 21%. On July 21st, we reported a 28% surge in market cap in just 24 hours, driven by a single whale buying up 45 CryptoPunks. This triggered a domino effect across other top collections, including those based on Ethereum and Polygon.
Ethereum Leads Again, But Cardano Steals the Spotlight
Meanwhile, Ethereum is back in the lead. This blockchain accounted for $275.6 million in NFT sales volume in July, a 56% increase compared to the previous month. Following closely behind are Bitcoin NFTs with $74.3 million and Polygon with $71.6 million.
But wait—if we look at the percentages, Cardano is the surprise star, growing 102% compared to the previous month. At the same time, Polygon and BNB Chain are actually struggling, each down more than 50%.
Speaking of CryptoPunks, this collection seems to be waking up from a long slumber. Its daily trading volume has increased by more than 229% in just the past few days, according to CNF. In fact, in just 24 hours, sales surged 227%. The market seemed to welcome this vintage collection back with open arms. Perhaps for nostalgia, or perhaps because the price tag was once again attractive.
Meanwhile, to commemorate Ethereum’s 10th anniversary, the community circulated a symbolic torch NFT—passed from one holder to another each day. The journey ended on July 30th, when the torch was symbolically burned in closing. It was an emotional and meaningful moment, paying tribute to a decade of travel and perhaps also a sign that Ethereum, and the NFTs that grew on it, aren’t going anywhere.
Amid all this, collections like Pudgy Penguins and Courtyard NFTs also stole the show. Pudgy Penguins recorded sales volume of over $55 million, and the collection’s base price surged by over 65%. This was even higher than collections like BAYC or MAYC, which typically dominate.
