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- MrBeast files “MrBeast Financial” trademark under Beast Holdings, covering online banking, crypto exchange, and blockchain tools.
- Accusations claim he earned millions from token promotions like $SUPER and $PMON before market crashes.
YouTube personality Jimmy Donaldson, known worldwide as MrBeast, is moving into finance after filing a trademark for “MrBeast Financial.” The document, dated October 13, was submitted to the US Patent and Trademark Office under Beast Holdings LLC. It outlines a plan for online banking and cryptocurrency services.
The filing describes that MrBeast Financial is a Software as a Service (SaaS) platform that offers digital banking, crypto exchange, and blockchain-based services. It also mentions features like a decentralized exchange system and crypto payment processing.
If the trademark clears examination, it would make MrBeast Financial the first influencer-led digital banking brand in the United States. USPTO records show that review will likely begin in mid-2026, with a decision expected later that year.
YouTube Fame Meets Financial Ambition
Donaldson has more than 445 million subscribers and has built a business worth billions that includes high-budget videos, charity giveaways, and many sponsorships. Besides YouTube, he owns a snack company called Feastables and a restaurant chain called MrBeast Burger, which started as a delivery-only brand.
He also tested the tech sector with ViewStats, a YouTube analytics platform that temporarily used an AI thumbnail generator. After people criticized it, the feature was removed. This project showed his interest in digital tools and online engagement metrics.
According to Business Insider reports, Best Industries had earlier looked into financial products like personal loans, credit cards, and cryptocurrency tools. The new trademark shows that these ideas have now come together under one financial brand.
MrBeast Faces Heat Over $10M Token Gains
However, his financial ambitions have surfaced at a time of renewed scrutiny. A blockchain researcher named SomaXBT accused MrBeast of making over $10 million through token promotions that caused big losses for regular traders.
According to reports, MrBeast invested $100,000 in SuperFarm ($SUPER), which grew to about $9 million. He also put $25,000 into Polychain Monsters ($PMON), and that investment went up to around $1.7 million. The reports say he made profits during the price surge and sold his tokens before their value dropped by 75% to 90%.
Other tokens linked to this pattern include SPLYT ($SHOPX), STAK, and Virtue Poker ($VPP). Researchers compared this behavior to earlier celebrity scandals involving Andrew Tate and Iggy Azalea, who faced claims that they pushed up crypto prices and then left the market.
Despite the criticism, Donaldson keeps expanding his brand beyond entertainment. He started MrBeast Financial to give his projects a proper structure and plan. If approved by 2026, this platform could combine digital content and financial technology in a way no creator has done before.
