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- KuCoin Pay and 2Game Digital are partnering to bring crypto payments to gamers worldwide.
- Players will get discounts, bundles, and early access to the 2Game Token ICO.
KuCoin’s crypto payment arm, KuCoin Pay, has partnered with 2Game Digital, the gaming ecommerce and esports division of Nasdaq-listed GCL Global Holdings. The aim of this partnership is to integrate digital asset payments across 2Game’s platforms. Ultimately, the idea is to bring Web3 utility to millions of gamers worldwide.
Cryptocurrency is a mainstream payment option for millions of gamers worldwide. 2Game Digital is in the process of weaving blockchain infrastructure throughout its ecosystem, including the rollout of the 2Game Token. This will underpin loyalty programs, gated rewards, and competitive gaming features.
Related: KuCoin Futures Takes 4th Spot in CoinGlass Global Derivatives Exchange List
With KuCoin Pay now embedded into 2Game’s ecommerce and gaming services, players will gain the ability to complete purchases using cryptocurrencies such as USDT, USDC, BTC, and KuCoin’s native token KCS. The companies say the integration offers a faster, more secure, and borderless way to transact.
KuCoin’s Head of Payment Business, Kumiko Ho, described gaming as “one of the most dynamic industries embracing Web3,” adding that the partnership enables a more seamless experience for digital-native communities.
GCL Group CEO Sebastian Toke said the move gives the company a first-mover advantage in gaming ecommerce:
“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution. For gamers paying with crypto, we’re unlocking exclusive perks—from discounts to early access to the 2Game Token ICO.”
Kucoin Partnership Bringing Web3 to Gaming
Earlier this month, KuCoin also became the first exchange to support UBS uMINT tokens as collateral via DigiF, as reported by CNF. The move gave institutional investors a way to trade without liquidating positions, further highlighting KuCoin’s push to bridge traditional finance with digital assets.
And now the integration goes live with a promotional campaign beginning August 29, 2025. Players using KuCoin Pay will receive a 20% discount on select purchases via 2game.com/kucoin, along with special pricing on new titles, biweekly bundles, and exclusive whitelisting opportunities for the upcoming token sale.
This partnership reflects the growing need to merge crypto payments with interactive entertainment. KuCoin Pay already supports more than 50 digital assets for online and offline merchants, while 2Game Digital combines e-commerce, esports, and play-to-earn platforms under its brand.
Together, the companies aim to redefine digital gaming commerce, giving users more ways to pay, play, and participate in the evolving Web3 economy.
