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- KuCoin has launched a new Australian headquarters in Sydney and appointed James Pinch as Managing Director to lead its regional expansion.
- The company is strengthening its presence through local hiring, regulatory engagement, ACC sponsorship, and a nationwide campaign with golf icon Adam Scott.
KuCoin has opened a new Australian headquarters in Sydney and appointed financial services veteran James Pinch as Managing Director.
Kucoin has made plans to build a local leadership team and scale operations across compliance, cybersecurity, product development, and institutional engagement.
Venturing into Australia is a major expansion for the platform, especially since the region has one of the world’s most active crypto markets. By opening an office in the region, the platform has shown a commitment in Australia.
KuCoin confirmed that its new office will serve as the company’s regional hub. The exchange plans to create new skilled roles over the next 12 months while expanding its footprint in Australia’s fast-growing digital asset market.
Pinch, who brings deep experience in mergers, acquisitions, corporate advisory, and fintech innovation, will lead this expansion. He has built and scaled several disruptive financial businesses and has consistently worked at the intersection of traditional finance and digital innovation. As we reported earlier, the platform is scaling up, having ranked in the top 5 globally for the best-performing crypto exchanges.
“KuCoin Is Doubling Down on Australia,” Says New MD
Commenting on his appointment, James Pinch said the company’s investment comes at a pivotal time for crypto adoption in the country. He said:
“KuCoin is doubling down on Australia, investing in local jobs and capability, which is great news for the local crypto industry,”
He highlighted projections showing Australia’s crypto industry could reach US$1.2 billion in revenue by 2026, growing nearly 20% in a year.
Pinch emphasized that Australian investors are demanding transparency, stability, and innovation, and said KuCoin is positioned to deliver all three through advanced security and local engagement.
More than 360,000 Australians already use KuCoin’s global platform. Crypto now ranks as the third most commonly held asset among Australians, ahead of ETFs and international equities.
The global crypto market has also surged to nearly $6.5 trillion AUD, indicating a shift from speculation toward mainstream adoption.
KuCoin’s Leadership Expansion and ACC Sponsorship
KuCoin CEO BC Wong travelled to Australia to inaugurate the new office and participate in the Australian Crypto Convention (ACC), which KuCoin sponsored for the first time.
Wong said the launch of the Sydney hub and appointment of a new leadership team show how serious the company is about the market.
“We are dedicated to delivering a regulated, connected, and converging future for digital and traditional finance in Australia.”
As we reported, Kucoin became the first top exchange to acquire a full suite of global security certifications. Expanding to Australia makes the platform even further in maintaining as a leading platform globally.
To mark its expansion, KuCoin launched its first Australian marketing campaign featuring professional golfer and Masters champion Adam Scott.
Scott will carry a KuCoin-branded golf bag during major Australian tournaments, including the Australian Open at Royal Melbourne and the Australian PGA Championship, extending into the 2026 season.
