- JP Morgan’s CEO announced that his bank will allow its customers to purchase Bitcoin during the bank’s Investor Day.
- This is a positive shift as traditional finance embraces BTC, especially coming from Jamie, who once labelled BTC worthless.
JP Morgan Chase, one of the largest banks in the United States, has announced that it will soon let its customers trade Bitcoin (BTC), further tightening the infant relationship between traditional Finance and the cryptocurrency market. What’s even more surprising? The green light came from CEO Jamie Dimon, a long-time critic of Bitcoin who once called it a “fraud” and repeatedly dismissed its long-term value.
At JPMorgan’s recent investor day, Dimon said, “Personally, when I look at the bitcoin universe … there’s the sex trafficking, the terrorism, I am not a fan of it,” But Dimon now seems to be separating his personal views from customer demand when he added that:
We’re going to allow you to buy it. And we are not going to custody it. We’re going to put it in statements for clients.
He compared the decision to allowing people to smoke: “I don’t like it, but I defend your right to do it.” In other words, he still doesn’t believe in Bitcoin’s value but believes in his clients’ right to access it. The bank will likely integrate Bitcoin exposure into client portfolio reporting, reflecting growing demand for digital assets among both retail and institutional investors.
For now, JPMorgan is taking a cautious first step. But if demand continues to rise and the regulatory environment becomes clearer, the bank could expand its crypto services, possibly even moving into custody or tokenization down the line.
Wall Street Warms to Crypto
Up to now, big banks have kept crypto at arm’s length. But that’s changing rapidly. Competitors like Morgan Stanley and Goldman Sachs have already taken steps to offer Bitcoin-related services, especially since the approval of spot Bitcoin ETFs in early 2024. And with the price of Bitcoin recently breaking above $105,000, the interest is only intensifying.
In the U.S., lawmakers and regulators are beginning to establish more defined rules around digital assets, and several crypto-related bills, including stablecoin regulation, are making progress in Congress.
Issued in March 2022, SAB No. 121 was a controversial piece of SEC guidance. It required public companies, especially banks, to record crypto assets they hold for customers directly on their balance sheets as liabilities, and to disclose corresponding assets. Now that SAB 121 was rescinded, Banks can enter the crypto custody market without taking on the same balance sheet risk, and it removes a major regulatory roadblock that had kept traditional finance on the sidelines.
At the same time, institutional investors are pouring billions into Bitcoin and other digital assets, viewing them as viable alternatives or hedges against traditional assets. At the top of the list is Strategy, the largest Bitcoin Treasury Company that recently bought 7,390 BTC, bringing its holdings to 576,230, and Japan-based Metaplanet, increasing its holdings to 7,800 BTC.
Bitcoin currently trades at $105,044, having slightly increased by 1.76% in the past 24 hours and by 2.30% in the past 7 days.
