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- JPMorgan and Coinbase formed a strategic partnership that would allow direct bank-to-crypto transfers.
- The crypto market has plunged from recent highs, raising questions about whether the market has entered a bearish phase.
Investment banking giant JPMorgan Chase has partnered with the Coinbase exchange to promote crypto adoption. This partnership is particularly focused on their customers, setting a new standard for their choice and security in the innovation economy.
What Customers Can Expect from the JPMorgan-Coinbase Partnership
As revealed in a press release, JPMorgan has announced that it has partnered with Coinbase to simplify access to cryptocurrency.
The bank said the initial phase of the partnership will include new features for their mutual customers. This includes direct bank-to-wallet connection.
This feature will allow JPMorgan’s customers to leverage the bank’s secure API to link their bank accounts to Coinbase wallets. As a result, both customers of Coinbase can transact seamlessly with confidence, security, and privacy.
Another key feature of the partnership is that JPMorgan customers can transfer their Chase Ultimate Rewards points to their Coinbase Account. Both JPMorgan and Coinbase have made history, as it is the first time a major credit card rewards program will be used to fund a crypto wallet.
Additionally, customers will have the ability to fund their Coinbase accounts using Chase credit cards for the first time. JPMorgan expects direct bank-to-wallet and Ultimate Rewards features to go live in 2026. The bank added that customers can begin using their credit cards to fund a Coinbase account in the Fall of 2025.
The new partnership comes amid recent efforts from JPMorgan to expand in the crypto space. As featured in our recent coverage, JPMorgan Chase is reportedly considering offering loans backed by Bitcoin (BTC) and Ethereum (ETH). The bank also began factoring clients’ crypto holdings into their net worth and liquidity calculations.
As regards Coinbase, the exchange recently formed a strategic collaboration with Samsung. This partnership allowed the integration of Samsung Pay into the Coinbase app, as detailed in our last news piece.
In another bold move, Coinbase disclosed plans to introduce nano futures for XRP and Solana (SOL) through its derivatives platform. This initiative aligns with the company’s goal of giving more U.S. traders access to crypto.
Is the Bull Run Over?
In summary, JPMorgan and Coinbase’s interest in expanding crypto access comes amid a recent bullish market momentum. Bitcoin, the leading market coin, hit an all-time high of $123,091 on July 14, 2025.
BTC soon dropped but remained steady at the $118,000 levels. Analysts even projected that BTC could hit $140,000, citing a potential short squeeze.
Altcoins like Ethereum (ETH), XRP, Solana (SOL), and Dogecoin (DOGE) were not left out of the latest market rally. Previously, we explored that BitMEX co-founder Arthur Hayes projected that the ETH price could hit $10,000 by the end of 2025.
Despite the optimistic forecasts, the market is currently bearish. In the past 24 hours, the total crypto market cap has plunged 4.27%, per Marketcap data. Within this timeframe, BTC fell by 3.5% to $114,350, and Ethereum has plummeted 6.6% to $3,615.
Memecoins like BONK, Pump.Fun (PUMP) and SPX6900 (SPX) decreased by over 11%, 15%, and 15.7%, respectively. This broader market decline now raises questions about whether the latest bull run is over.
For now, the path towards a market uptrend remains uncertain. However, recent underlying market dynamics, like a possible interest rate cut in September, could influence its price in the coming months.
