- Floki Inu launches a five-week Valhalla campaign targeting mobile gamers across seven crypto-friendly countries.
- Valhalla ads will appear in top games like Subway Surfers and Candy Crush to boost awareness and adoption.
Starting June 16, Floki Inu will execute a five-week campaign to introduce Valhalla—their Play-to-Earn metaverse game—to millions of mobile gamers around the world. But don’t expect the same old ads. This time, the approach is quite different: through short 15-30-second videos, Valhalla gameplay will appear directly in popular games such as Candy Crush, Subway Surfers, and Call of Duty: Mobile.
The campaign targets more than 2.25 million impressions and targets gamers aged 18 to 40 in seven countries: Indonesia, the Philippines, India, Vietnam, Nigeria, Thailand, and Argentina.
These countries are indeed known as sweet spots for two things: the rapid adoption of crypto and the mobile gaming culture that has almost become a part of everyday life. Just imagine, people can be more diligent in opening Subway Surfers than their wallets.
Valhalla to Launch 5-Week Ad Campaign Targeting Millions of Mobile Gamers Across 7 Key Markets
Starting June 16, Valhalla will run a powerful five-week marketing campaign to introduce our Play-to-Earn metaverse game to millions of mobile-first gamers through in-game reward ads.… pic.twitter.com/42cBdJJEX7
— FLOKI (@RealFlokiInu) June 11, 2025
Floki Inu Shifts Gears With NFT Utility and Physical Campaigns
Floki Inu was previously better known as a dog-themed token that was popular because of FOMO. But in the last few months, they seem to be starting to seriously build a direction. One of the most striking is the launch of FlokiTars, a series of Viking-themed NFTs that can be integrated directly into the Valhalla game.
Interestingly, players can “burn” these NFTs to unlock exclusive items, rare features, and even in-game visual effects. The more NFTs are burned, the less supply remains—automatically increasing the scarcity and value of ownership. So, it’s not just a digital collection for display.
On the other hand, CNF previously reported that Floki is also trying out the real world by sponsoring the “Play on the Pitch” event—an activity that connects children, football, and Web3 directly in a real stadium. So, it can be said that their approach is not only digital, but also physical and social. It’s a bit out of the box for a crypto project that was initially considered just a meme.
Furthermore, Floki has just partnered with the Baroda Premier League in India, a cricket tournament that will be held from June 15 to 29. This campaign is a serious push because it will be broadcast on local sports TV channels such as Star Sports Khel and Fancode.
They want to open a path to the Indian market, which has millions of die-hard cricket fans. In other words, Valhalla is trying to enter through the sports screen—not just through the crypto exchange.
Valhalla’s campaign this time feels quite aggressive, especially since it targets mobile gamers from different time zones, cultures, and gaming habits. But that’s where the challenge lies. In regions like Southeast Asia or Latin America, mobile gaming competition is fierce. It can even be more competitive than the free lunch line on campus.
Meanwhile, as of the writing time, FLOKI is changing hands at about $0.00009772, up 7.77% over the last 24 hours and 14.61% over the last 7 days.
