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- Ethena Labs partners with UR Global to expand USDe access across 45 countries through its neobank platform.
- UR Global users gain zero off-ramp fees, multi-currency support, and future Mastercard debit card access with USDe.
Ethena Labs has partnered with UR Global to bring the USDe stablecoin to over 45 countries.
Through this partnership, users of the UR Global neobank platform can directly access USDe through its iOS, Android, and web apps, without any hassle. They will even be offered returns of up to 5% per year on their USDe holdings. Furthermore, conversion to fiat, also known as an off-ramp, is offered at zero cost.
We are excited to announce that Ethena has partnered with @UR_Global to bring USDe to everyday finance across 45+ countries via their neobank:
• Up to 5% APY on USDe holdings
• Zero off-ramp fees for USDe-to-fiat conversion
• Available on iOS, Android and webWith direct… https://t.co/mUkhTlqAHn pic.twitter.com/IeESxPFTNI
— Ethena Labs (@ethena_labs) October 7, 2025
USDe Integration Makes Stablecoins Part of Daily Spending
UR Global is known as a financial services provider aggressively building a digital banking ecosystem. Their infrastructure supports various global currencies, from USD, EUR, SGD, HKD, JPY, CHF, and RMB, through international payment systems such as SEPA and SWIFT, plus local transfer channels.
With the integration of USDe, cross-border transactions are expected to become more convenient. Moreover, there are plans to launch a Mastercard debit card that can be used to make purchases directly from USDe balances. Imagine, for your morning coffee or to book a travel ticket, your USDe balance can be used immediately, just like traditional currency.
Not only that, UR Global is also offering a Pro membership that verified users can try for free for three months.
The benefits are substantial: higher transaction limits, zero bank transfer fees, plus easy debit card access and integration with Apple Pay, Google Pay, and Alipay. With this strategy, stablecoin adoption is no longer a distant topic in crypto forums, but something that everyday users can experience firsthand.
Furthermore, Ethena’s efforts to expand USDe’s reach don’t stop there. Previously, integration with Binance enabled this token to be used as a trading asset or collateral within the exchange’s ecosystem. Investor support continues to flow.
On the other hand, CNF previously reported that, last September, M2 Capital committed $20 million to Ethena. The funds are directed towards strengthening digital asset solutions in the Middle East, with Ethena’s products now more accessible through the M2 Global Wealth service.
Ethena Moves Into Regulation While Expanding On-Chain
Furthermore, Ethena is also stepping into the regulatory space through a collaboration with Anchorage Digital. The two are preparing a USDtb stablecoin that complies with the latest regulations in the United States.
For institutional investors, this could be a crucial bridge to gaining acceptance for the Ethereum stablecoin in a market typically fraught with stringent requirements.
However, this expansion story also extends to blockchain technology. Sui Network is reportedly preparing to launch its stablecoin versions, suiUSDe and USDi, in the fourth quarter of 2025. This move opens new doors for DeFi applications and Sui-based payment systems, while also strengthening Ethereum’s position as a key player in the stablecoin sector.
While offers like 5% APY and zero off-ramp fees may sound tempting, users should still be aware of the risks. USDe is a synthetic stablecoin, meaning its value is protected through hedging strategies and derivative instruments.
If there are market shocks or technical issues, its stability could be challenged. As with the launch of debit cards, everything will depend on regulations in each country.
Meanwhile, as of the press time, ENA is changing hands at about $0.5390. Down 9.95% over the last 24 hours, with $3.85 billion in market cap.
