- Aston Martin Cognizant Formula One will cooperate with Crypto.com to offer new products to its customers and sports fans.
- Aston Martin returns to Formula One after a 60-year absence.
In a press release shared with CNF, Aston Martin Cognizant Formula One™ has announced a global partnership with leading cryptocurrency platform Crypto.com. Both parties signed a multi-year deal to collaborate “to bring exclusive experiences and opportunities to traders and sports fans.”
The first crypto exchange to sponsor a Formula 1 team
The partnership has been unveiled in anticipation of Aston Martin’s Formula One car launch. After being absent for about 60 years, the company will be part of the Grand Prix in 2021. The team that will take Aston Martin to the competition is made up of around 500 members.
The company has chosen Crypto.com as a partner because of the “rapid growth” of its crypto application and its broad product offering that includes the Crypto.com Visa Card, the exchange platform, and a wallet for decentralized finance (DeFi) trading.
Crypto.com co-founder and CEO Kris Marszalek stated the following about the partnership:
We are extremely excited to be partnering with Aston Martin Cognizant Formula One™ Team. There is strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide.
Marszalek added that Crypto.com is proud of the cooperation with Aston Martin, while they welcome the company’s return to the Grand Prix with the support of the crypto platform as one of the sponsors. In this regard, Aston Martin Cognizant Formula One™chairman, Lawrence Stroll, said:
As we prepare for the start of the new season, I am delighted to welcome Crypto.com as a global partner of Aston Martin Cognizant Formula One™ Team. I am very impressed by the vision of the Crypto.com management and the tremendous speed at which their platform is growing. I am sure this partnership will bring a fresh perspective to both our businesses and introduce both brands to new audiences. We are proud of our heritage, but as this deal shows we are also a very modern team.
Finally, Jefferson Slack, Commercial and Marketing Director for Aston Martin Cognizant’s Formula One team, added that the cooperation will help them position themselves at the forefront of the “cryptocurrency and blockchain technology boom.” Therefore, they look forward to building a strong relationship with Crypto.com.