- India-based short video app Chingari has announced a partnership with Fashion TV under which the app will play the TV’s content on its platform.
- Chingari will also debut 1000 GARI Panda NFTs in collaboration with Fashion TV and the two will also launch a Fashion Metaverse and a Fashion TV token.
India’s fastest-growing short video app Chingari has announced a new partnership with one of the world’s largest fashion and lifestyle television networks, Fashion TV. The two will launch a metaverse, a new token, NFTs, and partner on exclusive content.
Announced today, the partnership is the first between Fashion TV and a short video app. With over 30 satellite and 2,000+ cable systems and 400 million views the world over, Fashion TV is one of the world’s largest lifestyle TV networks.
Under the partnership, Chingari will exclusively play Fashion TV content on its app. In addition, the two will launch 100 non-fungible tokens (NFTs). The holders of these NFTs will have a number of benefits that include access to exclusive parties and fashion shows by Fashion TV. They will also have exclusive access to the Fashion metaverse which the two entities intend to launch soon.
Chingari, which is powered by its native token GARI, launched in 2018 and has grown aggressively since then. It now boasts of being a top destination for entertaining, informative and engaging videos. Today, it has over 130 million users across India and beyond, and is available in over 15 languages.
Commenting on the new partnership, Chingari founder Sumit Ghosh stated:
We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform.
“Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe,” he added.
On its part, Fashion TV expressed excitement at the partnership which it describes as “aligned with its vision.”
Michael Adam Lisowski, the Fashion TV President stated:
The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts.
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Chingari has partnered with several other leading brands, both in crypto and beyond. As CNF reported, the app partnered with KuCoin, a leading crypto exchange for a 20 million rupee content creation contest.