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- Chiliz is preparing to reenter the U.S. market with a bold investment plan and new regulatory strategy.
- Their fan token comeback targets the 2026 World Cup and major U.S. sports leagues.
Chiliz, the blockchain project known for its Socios.com platform and fan tokens, is finally ready to return to the US market. After leaving in 2022 due to regulatory chaos and the domino effect of FTX’s collapse, the company is now bringing big plans: an investment injection of $50 million to $100 million to reopen the distribution of fan tokens in Uncle Sam’s country.
Interestingly, this move immediately follows a meeting with the US Securities and Exchange Commission (SEC) on April 22, 2025, where Chiliz tried to argue that fan tokens should not be classified as securities.
CRYPTO NEWS UPDATE:
..@Chiliz Wants to Bring Fan Tokens Back to the U.S.Something big just happened in the world of sports and crypto.
On April 22, 2025, Chiliz met with the SEC Crypto Task Force. They weren’t alone. They came with The Digital Chamber and a law firm called… pic.twitter.com/awrTp6RIoD
— ETO (Earnathon) (@nwabishop) April 23, 2025
Chiliz Targets the World Cup and Interest from Big US Clubs
Chiliz’s move is not just about “returning to the market.” They are targeting the momentum of the 2026 FIFA World Cup which will be held in the United States, Canada, and Mexico. Just imagine if fans could have exclusive access to rare experiences with their favorite clubs, simply through digital tokens?
That is the concept of fan tokens that are trying to be revived. Reportedly, Chiliz has collaborated with 27 NBA teams and 13 NFL teams. However, the launch of fan tokens in the US was delayed due to its legal status being unclear.
Now, with a more serious approach to regulators, the opportunity is back open. Several sports clubs in the US are said to have shown interest, as long as the product does not fall into the securities category. On the other hand, PSG has just released the Silver Card powered by the blockchain-powered Matchchain that allows fans to enjoy experiences such as private dinners and VIP access on the sidelines.
CNF highlights that this card also includes a tradable NFT and access to the PSG global community. This kind of trend shows that the US market is actually ready, it just needs the green light from the authorities.
Market Confidence Builds Amid Renewed Momentum
However, Chiliz’s path has not been entirely smooth. The latest data from DeFiLlama reveals that their Total Value Locked (TVL) has fallen sharply, from $17.8 million in December 2024 to just $6.5 million. This 63.5% decline is certainly not a small number.
Even so, signs of recovery are starting to appear. In the past seven days, the price of CHZ has increased by 13.26%, successfully breaking through the important resistance level at $0.041. Daily trading volume also jumped to $77 million.
Not to mention, open interest in CHZ futures rose 16%. All of this shows that the expansion plan to the US has been welcomed quite positively by the market.
