Chiliz and Socio’s partnership brings fan tokens to the NFL, MLB

Paris, 17th February 2020 Lagardère Sports, part of Lagardère Sports and Entertainment, is proud to announce a strategic partnership with world-leaders in blockchain-based fan engagement Chiliz ($CHZ).

The partnership will see Lagardère Sports develop new strategic partnerships for, the world’s first fan voting & rewards mobile app, from their worldwide network of athletes, clubs, federations and sports leagues, including six French soccer clubs, 16 German soccer teams together with a roster of MLB & NFL players such as Eric Fisher, Terrell Suggs & Kendall Fuller from Superbowl Champions the Kansas City Chiefs. is a blockchain-based mobile app dedicated to sports & entertainment, producing branded digital assets on behalf of their partners teams and clubs allowing fans to vote in polls, earn rewards and amazing team-related experiences. Fans can either purchase the digital assets – known as Fan Tokens – on the app or they can collect them for free periodically through an interactive, augmented reality (AR) feature called ‘Token Hunt’.  Fan Tokens will also be available for purchase and can be traded on – the world’s first mobile and desktop crypto exchange for sports & entertainment products.

The team have already signed long-term partnership agreements with prestigious football and esports teams such as OG, Juventus, Paris Saint Germain, Atlético de Madrid, Galatasaray, West Ham, A.S. Roma, CA Independiente and most recently FC Barcelona.

The agreement between and Lagardère Sports – exclusive to France – allows Lagardère Sports to offer sports rights holders across the world the opportunity to tokenize and monetize their fans’ loyalty, wherever they may be in the world. This new alliance confirms Lagardère Sports’ ability to position itself at the forefront of technological innovations and its desire to become the leading agency on blockchain, a technology that is destined to profoundly change the sports industry in the months and years to come.

Alexandre Dreyfus, CEO of Chiliz & “We have been very clear in communicating our goal to onboard 50 IPs to the app in 2020 and I look forward to working hand-in-hand with Lagardère Sports to help us achieve that target, targeting Lagardère’s extensive network of athletes, clubs, federations and sports leagues to build the future of fan engagement for rights holders across Europe and the US.”

Follow us for the latest crypto news!

Laurent Moretti, Lagardère Sports Chief Executive France: “We are proud to announce this strategic partnership with This agreement rewards our ability to project ourselves into the future and believe in the development of new technologies such as blockchain and crypto-currency. As a leading sports marketing agency, it is our duty to offer the best solutions to our clients and partners, and this partnership will contribute significantly to our vision.”

About  Lagardère Sports

Lagardère Sports is a leading sports and entertainment marketing agency, enhancing the global network of local experts dedicated to providing innovative solutions to its clients. Sport has the particular power to elicit emotions and generate passion, can be sources of personal enrichment and sharing, and cause intense collective experiences. At Lagardère Sports, we dedicate our passion and expertise to our clients by offering them privileged access to the endless opportunities within sports and entertainment. Lagardère Sports is part of Lagardère Sports and Entertainment with more than 1700 employees worldwide, and has a history spanning back over 50 years.

About Chiliz

Chiliz ($CHZ) is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting platform, where fans can buy, trade and execute voting rights in their sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital, and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012. In January 2020, Chiliz announced the launch of, a first-of-its-kind mobile and desktop crypto exchange for sports and entertainment assets.

Crypto News Flash Disclaimer: This publication is sponsored. Crypto News Flash does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should conduct their own research before taking any actions related to the company. Crypto News Flash is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This article is provided for informational purposes only and is not intended as investment advice. The content does not constitute a recommendation to buy, sell, or hold any securities or financial instruments. Readers should conduct their own research and consult with financial advisors before making investment decisions. The information presented may not be current and could become outdated.
By accessing and reading this article, you acknowledge and agree to the above disclosure and disclaimer.

About Author

Jake Simmons has been a crypto enthusiast since 2016, and since hearing about Bitcoin and blockchain technology, he's been involved with the subject every day. Beyond cryptocurrencies, Jake studied computer science and worked for 2 years for a startup in the blockchain sector. At CNF he is responsible for technical issues. His goal is to make the world aware of cryptocurrencies in a simple and understandable way.

Comments are closed.