- Strategy, led by Michael Saylor, bolstered institutional confidence with an increased Bitcoin yield projection and a $21 billion equity issuance for BTC acquisitions.
- BTC’s technical indicators reflect bullish momentum, with the price reclaiming key levels above $90,000. A break above $98,000 could pave the way to targets of $105,000.
Bitcoin (BTC) price has edged past the $97,000 threshold for the first time in two months. It marked a weekly gain of over 3% and positioned itself firmly in bullish territory.
Data confirms BTC price reached an intraday high of $97,437.96. This surge lifted the asset’s total market capitalization above $2 trillion, a level last seen in early March.
Potential Factors Behind Latest Bitcoin Price Surge
A number of market developments has supported this fresh momentum. What’s most notable is that the filing of a spot SUI ETF from 21Shares has reinvigorated some momentum in regulatory engagement sentiment. This comes after the SEC postponed decisions on seven pending altcoin ETF proposals. Thus, crypto markets recovered after investors read the new filing as evidence of ongoing delays that are procedural, not the denial of requested review.
At the same time, institutional sentiment was given a big kick in the pants by Strategy, the Michael Saylor-led tech investment firm. Having rolled in its first quarter 2025 results, the company announced its purchase of more Bitcoin and made an unfettered promise to buy more despite having an unrealized loss of $4.2 billion related to end-of-quarter BTC pricing. The firm announced a $21 billion at-the-market (ATM) equity issuance aimed entirely at acquiring additional Bitcoin, as highlighted in our previous story.
Currently, Strategy has more than 553,000 BTC in its possession and has averaged to purchase $68,459. It also upgraded its expectation for a 2025 Bitcoin yield to 25% from 15% for the same reason: early-year returns were stronger than expected. Furthermore, the change in accounting practice presented in fair value accounts for an increase of $12.7 billion in retained earnings, the firm announced in its quarterly filing.
This is one of the many signals for a trend that is growing when over 70 publicly listed companies report Bitcoin as a balance sheet asset, a structural change of corporate adoption. This amounts to heightened upward pressure on the Bitcoin price from the alignment of institutional factors, such as ETF filings, fair value treatment, and capital inflows.
BTC Price Technical Analysis Shows Bullish Signs
Technical indicators further reflect this momentum. Today, at press time, the Bitcoin price rose 0.90% to $96,891.73. Whilst, according to TradingView, the Relative Strength Index (RSI) stood at 70, reaching close to the overbought area. Yet its positive divergence from the 14-day RSI moving average of 65.08 is usually taken as confirming that institutions are now shopping the trending symbols as well as avoiding exhaustion.
For further context, the BTC price has broken price action above the $90,000 resistance zone clearly. Reclaimed trend strength can be confirmed as both the 50-day and 200-day simple moving averages remain beneath the current price level. At the same time, the 100-day SMA holds good support and there is very little selling pressure around resistance.
If BTC pushes beyond $98,000, technical models appear to be unimpeded to $105,000, as mentioned earlier. Considering the current market dynamics, $145,000 has been flagged by analysts watching the big picture macro developments as a Q3 upside target. Supposedly, these are the key levels of support now located at $90,000 and $86,000 and the breakdown below them should wreck the prevailing bullish pattern.
