One of the first projects to have been incubated by Constellation Network’s Project Submissions program has debuted. Alkimi Exchange is an advertising marketplace and the first project of its kind to utilize L_0 tokens and state channels that are native to Hypergraph Protocol.
More than 40 submissions were made to the program within the first few days of its commencement, and from these, Alkimi has emerged as one of the likeliest to succeed. This is due in part to the team behind the ad exchange, comprising experienced veterans of the industry who know only too well its inefficiencies and the potential for blockchain to foster a less wasteful way of doing business. Participants in Alkimi’s nascent exchange are required to stake DAG, the native token of Constellation’s Hypergraph, to participate.
Real-Time Bidding for Digital Ads
Thanks to Hypergraph’s high throughput design, real-time bidding for digital ad impressions can be supported, with transactions executed in milliseconds. The advertising industry is widely panned for its inefficient use of marketing spend which sees businesses pay over the odds to reach consumers with targeted ads.
“Once we discovered Constellation, we realized that the Hypergraph was the only way to solve the problems facing our industry, from undisclosed margins, to fraudulent inventory and complete audibility of the supply chain,” explains Alkimi Exchange’s Neil Bruce. The COO has spoken positively of the ongoing support provided by the Constellation team in helping Alkimi build out its DAG-based solution.
Constellation CEO Ben Jorgensen added: “We are excited to support Alkimi Exchange migrate the entire digital advertising industry to be decentralized. The digital advertising industry has been around for nearly 30 years and this is the most disruptive business I can imagine. The Constellation Network is the only network built to handle the speed and security of digital advertising.”
Blockchain But Better
Constellation’s Hypergraph promises to deliver greater scalability by orders of magnitude over current solutions. Infinite scalability is achieved in which speed actually increases with network size. Hypergraph’s JVP-powered microservice framework makes it easier for developers to deploy applications, who can also mint and issue their own tokens. The blockchain’s superior tooling is credited with being one of the main drivers in convincing project teams to take the plunge and enter the Hypergraph universe.
Headquartered in San Francisco, the Constellation team has developed Hypercube to complement its high-speed network, comprising a user-friendly interface complete with open-source developer tools. A string of other companies are now following in Alkimi’s wake and electing to build on Hypergraph, which aims to become a leader for business blockchain, attracting major players from a host of global industries.
In taking on the $340 billion advertising industry, Alkimi Exchange certainly can’t be accused of lacking ambition. Its promise of serving consumers with fewer ads but delivering greater engagement is an enticing one. If its ad marketplace succeeds, it will be a ringing endorsement for blockchain’s ability to disrupt legacy industries and a coup for Constellation.