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- Jiuzi Holdings has authorized a new treasury policy that permits up to $1 billion of its reserves to be allocated to cryptocurrencies.
- The board has outlined that Bitcoin, Ethereum, and BNB will make up the company’s initial digital asset holdings.
Nasdaq-listed Jiuzi Holdings, a Hangzhou-based provider of intelligent charging infrastructure for new energy vehicles, has announced plans to allocate up to $1 billion of its cash reserves into Bitcoin (BTC), Ethereum (ETH), and BNB, following formal approval from its board under a newly adopted Crypto Asset Investment Policy.
The initiative will be spearheaded by newly appointed COO Dr. Doug Buerger, who brings a strong background in blockchain, the cryptocurrency market, and Artificial Intelligence (AI). To ensure sound governance, Jiuzi is also forming a Crypto Asset Risk Committee, chaired by CFO Huijie Gao, which will report directly to the board.
“Adopting the Crypto Asset Investment Policy represents a proactive step in our treasury management to safeguard and enhance long-term shareholder value. We are delighted to have an experienced specialist like Dr. Doug Buerger leading this program,” CEO Tao Li described the move.
Instead of holding the assets themselves, Jiuzi will partner with external custodial services that meet high security standards. The company emphasized that this will reflect its commitment to transparency, accountability, and risk management, while reducing operational exposure.
A Long-Term Strategy
These tokens were chosen for their relative stability compared to smaller altcoins and because they provide exposure to thriving ecosystems and continue to attract strong institutional interest. While the focus is currently on these three assets, the company has hinted that it may look to broaden its crypto portfolio in the future, pending approval from its board and risk committee.
Importantly, Jiuzi is stressing that this isn’t about speculation. Instead, management views the move as a long-term treasury plan, designed to hedge against macroeconomic uncertainty while safeguarding and growing shareholder value.
As COO Doug Buerger explained, the goal isn’t chasing quick wins, but rather positioning crypto as a store of value with long-term growth potential.
This new policy also builds on steps Jiuzi has already taken. Back in May, the company revealed plans to gradually acquire 1,000 BTC over twelve months through a combination of equity issuance and cash purchases. By June, it had already raised funds through convertible notes to secure an initial 23.5 BTC.
Corporate and institutional adoption of crypto continues to accelerate. This week, UK-listed B HODL Plc disclosed the purchase of 100 BTC as part of its new treasury strategy, securing a place among the top 100 public Bitcoin holders.
At the top of that leaderboard, Michael Saylor’s Strategy continues to dominate. Just last week, the company added another 850 BTC, bringing its total stash to an eye-watering 639,835 BTC. Saylor remains as bullish as ever, recently doubling down on his prediction that Bitcoin will outpace gold by a factor of ten.
Bitcoin is currently trading around $111,000, and the ripple effects of its rise are becoming clearer. CNF recently reported that the number of crypto millionaires worldwide had surged to 241,700, with more than 145,000 of them tied directly to Bitcoin holdings.
